Why we do what we do. Read our vision and mission.
Based in Munich and founded in 2018, Efficient Scale GmbH delivers a revolutionary, consumer-centric approach to e-commerce. It offers a marketplace model that spans the e-commerce supply chain, from affiliate marketing and CRM through to access management and co-marketing - rooted in a deep understanding of customers’ financial life and digital identity, powered by the world’s most innovative financial services company.
We will redefine the relationship between consumers and e-commerce. In a digital-first era where every company is a data company, the new normal for e-commerce will lie in creating deep, meaningful connections between businesses and buyers - underpinned by a data-driven understanding of every single customer.
Efficient Scale is on a mission to build the next generation of data-driven e-commerce. It is a new type of marketplace that spans the e-commerce supply chain, from affiliate marketing and CRM services through to access management and co-marketing - creating value through data connections every step along the way.
For businesses, it's the potential of e-commerce finally fulfiled. It's the world’s most advanced way of understanding, reaching, engaging and retaining customers - rooted in a deep understanding of customers’ financial life and digital identity, powered by the world’s most innovative financial services company.
"Our mission is to create the
next generation of consumer-centric marketplace ecosystem"
Nick Riegger - CEO Efficient Scale
Efficient Scale will build on Fidor Bank's heritage in pioneering API-driven, marketplace banking, to create a new breed of marketplace that helps e-commerce finally fulfil its potential. Using deep, identity-based data it will bring brands and customers together with a hyper-targeted, hyper-personalised e-commerce engine - serving the right content and recommendations, at the right price, at the right time.
After a successful beta test at Fidor Bank Germany, Efficient Scale's marketplace concept is being adopted by Fidor’s partners around the globe. This means an amazing choice of local and global financial and e-commerce offerings to meet customers’ precise needs. A fantastic network of partners enables each partner to expand internationally and provide their customers a marketplace in the countries of their choice.
After an internationally commended pilot phase of the Fidor Market offering within Fidor Bank AG, Efficient Scale is continuing to operate the successful business model and thus widening the offering.